From Interia to IN-TERIA™


In April 2022, we officially adopted our hyphen and went from Interia to IN-TERIA™.

Part of this change included a change to our company structure, and we have gone from Interia Architecture & Design Pty Ltd to IN-TERIA Studio Pty Ltd, with two distinct arms ~ IN-TERIA Goods & IN-TERIA Architecture. This distinction is now reflected in the design of our new websites (yes, there are 2!), designed by Tom Clayton and developed by Chris from Brightspire.  

If you are interested in the history of our name, read on.

Karryn registered the business 'Interia' in 2003 when she started her design practice after ten years of working for other practices. The name was a play on 'interior', and the addition of the 'i' and the 'a' at the end referred to interior architecture, as Karryn studied both Interior Design (and Furniture Design) and Architecture at the University of Technology Sydney. The word 'teria' connects to 'service' and 'earth'. Interia served well up until early 2022. 

For reasons outside our control, we were then required to change how we represent our name. A decision was made which allowed us to continue utilising the version of our name with the hyphen, which has long formed part of our branding and was originally a visual device designed to assist in distinguishing 'interia' from 'inertia'.

We have always liked the clear graphic definition of 'IN', which signals our interest in all things interiors and the potentially positive effect the built environment can have on the inner space (the human mind).  

So, these changes have not been entirely fun for us. Still, we are taking it all as a 'learning experience' (not much we can do) and are hoping to turn a negative into a positive (plus minus) ~ we are embracing our hyphen, our new name, our new trademark and our new domain. 

 A word of advice for all our fellow creatives ~ if your business name is not your name, then DO NOT delay and get trademarking it NOW. Please do it. Take control and save yourself the costs of setting your business up again from scratch. 

 So, toodles 'Interia', you served us well, and howdy IN-TERIA™. BYE BYE and HELLO Fingers crossed, this change is as good as a fabulous holiday! 

These changes may give IN-TERIA more clarity through a distinct identity for each side of the business and allow us to be more creative with the company.

The IN-TERIA team may now have a new name, domain, and trademark, but we are still the same faces, producing the same good stuff. 

A big, heartfelt thank you to all those incredible people and organisations that have assisted and supported us during this time.

Thank you ALL so much for your ongoing support.

Stay in touch ~ sign up for our Newsletter, 'The Goods Bulletin, ' here (scroll to the bottom of the page). 
Karryn & Dean


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